Bobby Akin is a programming executive with more than two decades of experience in original-programming and branded-content marketing solutions. He has been at the forefront of creating engaging, award winning automotive content for many leading industry brands including: Porsche, Audi, Genesis, BMW, Toyota and many more.

Prior to launching Mechanical Rabbit Productions, Bobby was senior vice president and general manager for MotorTrend Group and held senior positions at FOX Sports and SPEED Channel. His passion for cars and motorsports run deep. Born into a racing family, Bobby Akin was a professional driver for nearly a decade, scoring wins at the Rolex 24 at Daytona, the Columbus 500 and the Watkins Glen 24 Hour race. 

​Many years ago, Bobby's father founded "Mechanical Rabbits Racing" - a motorsports team named after the old days of dog racing, where a mechanical rabbit would race just ahead to urge the competitors forward. Bobby used his father's team as an inspiration for MECHANICAL RABBIT, a production company that lives to be better, faster, more compelling, and always one step ahead.